In the thirties skiing was a new-born sport reserved for a much reduced social elite. In those days St Moritz had already become the place to go for the European aristocracy and one of its habitual visitors was Albert Fouquet, creator of the Eight & Bob perfumes. He made interminable journeys there from Paris every winter.
Fouquet had been invited to the home of his friend Nicolas where he was looked after by a charming tailor who went from Megève to Paris every year to visit his best clients and to provide them with custom-made ski clothes for the season. While taking measurements there would be an engaging conversation in which the tailor and Nicolas recounted to Fouquet the delights of Megève. Fouquet already knew that the Baroness Maurice de Rothschild had recently decided to create a ski resort in Megève with more class and greater discretion than those in the Swiss Alps.
On his return to Paris, Fouquet wanted to hold on to his memories of that evening without forgetting any part of the magic of Megève: the smell of the mountain air and the wood burning in the fireplace, the ambience created by that select party. He knew that the best way of keeping them alive would be to transform all this into an exquisite aroma that only his extraordinary talent would be able to achieve.
And so, a new creation of Albert Fouquet was born: NUIT DE MEGÈVE.